Episode 150
The Importance of Consistent Effort
The central theme of this podcast episode revolves around the paramount importance of consistency in the realm of personal branding and business success. I have come to realize that the cultivation of a personal brand is not accomplished through fleeting moments of brilliance but rather through the diligent execution of routine, often mundane tasks that accumulate over time. As I reflect on my journey, I acknowledge the pivotal transition I undertook from a haphazard approach to one anchored in systematic consistency. This episode delineates three fundamental strategies to foster such consistency: the establishment of robust systems, the identification of a consistency minimum, and the diligent tracking of one’s progress. Ultimately, I urge listeners to recognize that their personal brand's vitality is contingent upon their unwavering commitment to consistent action, transcending the allure of perfectionism.
This podcast episode delves into the critical role of consistency in the domain of personal branding and marketing, articulated by host Wes Wyatt. As he celebrates the milestone of 150 episodes, Wyatt reflects on his personal struggles with maintaining consistency, moving from a mere 16 episodes in 2021 to an impressive 100 episodes in the present year. He emphasizes that success is not merely the result of a single viral post or an exceptional client interaction, but rather the accumulation of consistent efforts that gradually build a reliable personal brand. This notion is metaphorically likened to the dash on a gravestone, representing all the daily, often uncelebrated actions that contribute to one’s lasting legacy.
Throughout the episode, Wyatt elucidates three fundamental strategies designed to foster consistency in personal branding efforts. First, he advocates for the creation of systems over goals, suggesting that while goals provide direction, systems serve as the vehicles that facilitate the journey. This approach encourages individuals to automate their content creation processes, thereby reducing reliance on fleeting motivation. The second strategy involves defining a
Takeaways:
- The process of forming a new habit requires an average of sixty-six days, contrary to the popular belief of twenty-one days.
- Consistency is the critical factor that differentiates successful brands from those that fade into obscurity over time.
- Establishing systems rather than merely setting goals is essential for fostering lasting consistency in personal branding efforts.
- Tracking one's consistency streak is imperative, as measurement facilitates management of one's commitments and actions.
- Identifying a personal consistency minimum allows for sustainable practices even during challenging periods, ensuring ongoing brand presence.
- Finding the intersection between audience needs and personal strengths is vital for authentic and effective consistency in branding.
Links referenced in this episode:
Transcript
This is Market YOU First.
Speaker:Market YOU First.
Speaker:It's time to learn to sell what you bring to the table, not what you're selling.
Speaker:This is Market YOU First.
Speaker:This is your host, Wes Wyatt.
Speaker:Hey everybody, this is Wes Wyatt and this is the Market YOU First podcast.
Speaker:Did you know that according to research, it takes an average of 66 days to form a new
Speaker:habit, not 21 days like we've all been told.
Speaker:And today marks episode 150 of this podcast, and I'm celebrating something else that
Speaker:I've failed at for years, and that is consistency.
Speaker:From just 16 episodes in 2021 to 100 episodes in a row this year, the difference?
Speaker:I stopped waiting for motivation and started embracing systems instead.
Speaker:So why does this matter?
Speaker:Your personal brand isn't built over one viral post or a single great client meeting.
Speaker:It's built in the spaces in between, much like your gravestone.
Speaker:Okay, you have the dash.
Speaker:Well, when it comes online, it's the spaces.
Speaker:It's the daily, often unsexy actions that nobody applauds for.
Speaker:And when I posted only four episodes in both 2023 and 2024, my audience couldn't depend on me.
Speaker:My message wasn't amplified.
Speaker:The algorithms almost forgot that I even existed.
Speaker:Consistency matters because it's a difference between being forgotten and being followed.
Speaker:And it's what separates businesses that survive from those that thrive.
Speaker:So for your side hustle, your full-time business or your personal brand, consistency is the invisible force that compounds your efforts over time.
Speaker:And it's not about perfection.
Speaker:It's about presence.
Speaker:And here are three key takeaways that are going to help you get on the way to consistency as well.
Speaker:So number one, create systems, not goals.
Speaker:Goals are destinations, but systems are vehicles.
Speaker:Okay, don't just set a target to post content twice weekly.
Speaker:Create a system where content creation happens automatically in your schedule.
Speaker:Block time in your calendar, prepare templates, and batch your work.
Speaker:Okay, and what I mean by that is some days do more ahead than what you actually plan on.
Speaker:So today, it just so happens to be Thursday.
Speaker:Okay, but I may be doing Thursday, Friday, and Saturday's podcasts and then banking them to where I can have them post later, but not have to do the work.
Speaker:Okay, so what you want to think about is this.
Speaker:The system is what delivers consistency when motivation inevitably fails.
Speaker:Okay, number two is embrace the consistency minimum.
Speaker:Define your non-negotiable baseline.
Speaker:What's the minimum viable consistency that you can maintain even on your worst days?
Speaker:For me, it become one podcast per day.
Speaker:Not perfect, not lengthy, just done.
Speaker:Okay, your consistency minimum might be one post per week, or it might be two client check-ins per month.
Speaker:Small actions repeated without fail create momentum.
Speaker:And number three, you want to track your consistency streaks.
Speaker:So what gets measured gets managed, okay?
Speaker:So use a simple calendar or a habit tracker to mark your consistency.
Speaker:It's those visual chains of successful days that create a psychological commitment.
Speaker:You won't want to break the chain.
Speaker:My 100-episode streak becomes something that I was striving for fiercely, and now it's one of my most valuable assets.
Speaker:So how do you market you first and make this personal?
Speaker:Consistency isn't a one-size-fits-all type situation.
Speaker:Your version needs to align with your unique strengths and circumstances.
Speaker:Are you a morning person?
Speaker:Then front-load your consistency tasks before noon.
Speaker:Are you a visual communicator?
Speaker:Maybe your consistency channel is Instagram rather than podcasting.
Speaker:Written communicator?
Speaker:Perhaps blogging is your sweet spot.
Speaker:Your brand is going to thrive on authentic consistency.
Speaker:Don't try to be consistent with things that drain you completely.
Speaker:First, find the intersection between what your audience needs and what you can sustainably deliver.
Speaker:Remember, consistency that showcases your natural talents will always outperform forced efforts and channels that don't fit you.
Speaker:So here's your call to action.
Speaker:Today, I want you to identify your consistency minimum.
Speaker:It's the simplest, most sustainable action that you can build your personal brand with.
Speaker:Write it down, schedule it in your calendar as a reoccurring event, and commit to it for the next 30 days.
Speaker:No excuses, no exceptions.
Speaker:Do you think doing 100 broadcasts in a row was easy?
Speaker:Nope, but it is something that I said I was going to do, so I did it.
Speaker:And whether it's one LinkedIn post per week or one client follow-up per day, define your minimum and protect it like your business depends on it.
Speaker:Because guess what? It does.
Speaker:And if you have found any of this to be helpful, don't forget to like, share, comment, and subscribe.
Speaker:After listening to the podcast, please go to weswyatt.com, scroll down to where you can put in your name and your email address, and subscribe to those insider emails.
Speaker:I'll get you all the tips, tricks, and nuggets that I find.
Speaker:If you have questions, on that same page, weswyatt.com, go down to the bottom right.
Speaker:You're going to see a thought bubble.
Speaker:That's my chat feature.
Speaker:I don't monitor that live, but I will get back to you very promptly.
Speaker:And last but not least, if you go to weswyatt.com/disclaimer, you'll get all the important context regarding this and all podcasts, posts, and info I provide.
Speaker:And I can't thank you enough for being part of another episode of the Market You First podcast, especially episode number 150 and 100 in a row.
Speaker:And until we talk next time, have a DYNAMITE day!
Speaker:You've been listening to the Market You First podcast.
Speaker:You are the most important thing you can sell.
Speaker:We hope you've gotten some useful and practical information from the show.
Speaker:Make sure to like, rate, and review the show.
Speaker:And we'll be back soon.
Speaker:But to find the show notes and everything about the Market You First podcast, visit marketyoufirst.com.
Speaker:On behalf of your host, Wes Wyatt, and the whole Market You First team, have a DYNAMITE day!
